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If the first thing you think about when you hear "Asheville, North Carolina" is the beautiful, scenic Blue Ridge Mountains – think again. While the mountains are certainly a city perk, Asheville is about so much more.

The city has been named "one of the 50 most alive places to be," "the happiest city for women" and even "best places to reinvent your life." American Style magazine called the city "one of America's top 25 arts destinations."

This April, Asheville lives up to its artistic reputation when the famous creative festival known as HATCHfest comes to town.

What is HATCHfest?
HATCHfest started in Bozeman, Montana in 2004. It's an annual event designed to develop and foster the growth of creative minds in various industries through mentorship, exposure and networking.

HATCHfest features creative performances, lectures and exhibits by innovative artists from around the world in mediums such as music, photography, architecture, fashion, film, graphic design and fine art.

On April 15-19, 2009, the festival will make the 2,000-plus mile journey to Asheville, and from here on out will become a bi-annual event held in downtown Asheville every spring.

What to Expect

• Fine art, photography and fashion exhibits
• Musical concerts
• Theatre and performing arts
• Film screenings
• Q&A with creative participants
• Lectures from top professionals around the world
• Special networking events to create professional connections
• Workshops and backstage sessions
• Ability for local creative professionals to volunteer

For more information, visit AshevilleHatchFest.com.